Add strategic vision & vigor
to your marketing.
PREMIUM MARKETING INTELLIGENCE FOR OUTDOOR INDUSTRY AND TRAVEL BRANDS.
We provide brand and marketing strategy services that align teams, inspire customers, and drive growth.
Our offerings are designed to be nimble, efficient & bespoke to work with teams and budgets of all sizes, from startups and solopreneurs to established top-tier brands.
Our extensive network of industry experts allows us to assemble the best team for the job, so you only pay for the services you need without the typical agency overhead.
Strategy Services:
Business & growth strategy
Brand strategy
Marketing strategy
Comms strategy
Content strategy
Social strategy
Creative strategy
Execution guidance
“Andy is a strong, collaborative partner. His strategic planning process, paired with the market insights he brought to the table, provided invaluable guidance to our internal team and external creative partners and helped us focus our marketing efforts. ”
Marshall Rutman, VP Marketing, Fox Factory / Race Face
How We Work
Our flexible services are customized to the needs of clients at all stages in their lifecycle; from startups and solopreneurs looking to map their go-to-market journey, to established market leaders looking to overcome specific barriers or shake things up with some fresh thinking.
3 LEVELS OF
COLLABORATION:
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We facilitate a variety of bespoke envisioning workshops designed to encourage creative thinking, and bring together brand leaders and stakeholders to imagine the opportunities the future holds.
Examples:
Brand envisioning & articulation
Audience profile development
Market positioning
1/3/5 year business vision
Desired outcomes, goals & KPIs
Stakeholder listening & engagement
Visionary Focus-
For clients with existing goals or specific hurdles they're looking to overcome, we employ our strategic planning process to identify how the tools of branding, marketing and storytelling can achieve tangible, metric-driven solutions.
Deliverables include
strategic marketing plans
customer journey mapping
campaign planning & development
go-to-market strategy
content & social strategy
comms & media planning
Strategic Focus-
We know different clients have different levels of internal and external resources at their disposal:
For organizations with in-house marketing teams and/or existing creative partners, we can provide fractional marketing direction and leadership to keep everybody delivering on strategy and on brief.
For organizations with limited or maxed-out resources, we can build an external execution team from our network of industry experts, from creative directors to content creators and digital marketers to media buyers.
Execution Focus“Andy's industry experience, insight, and well-considered feedback was hugely helpful in our brand vision workshop.
He's a great brand partner and provides invaluable support as we build our business and brand presence globally. ”
Nick Simmons, Director of Possibilities, Cohaesive Garment Technology 
MEET THE FOUNDERAndrew Bethune
Black Ram Consulting was founded by outdoor industry veteran, Andy Bethune. Andy’s prior work experience includes developing brand platforms and strategic marketing plans for a who’s who of top-tier outdoor industry brands and tourism destinations.
With decades of experience in the industry, Andy brings deep vertical expertise, an inherent understanding of outdoor and travel consumers, and an extensive network of industry experts and content creators.
Previous Work Experience
Andy’s prior work experience includes brand and marketing strategy for top-tier companies in the following outdoor verticals:
Snow
Bike
Hunt & Fish
Surf & Wake
Mountain Resorts
Destinations
* includes work performed with or for other agencies.Podcasts & Speaking Engagements
